Website PSAs

When looking on the Alcoholic Anonymous (AA) website, there is a specific section entitled “For the Media”. This section provides anyone with interesting public information from press releases to Public Service Announcements (PSA). Interestingly enough, there have been no press releases since 2008. Whether or not this is a good thing, I am not at liberty to say yet. However, I did find the PSA section very interesting. Their PSAs air all of the time and I liked that they had them all on the website for anyone to view. They had both video PSAs and audio ones. Their PSAs are very well done because they reach all audiences because there is no “typical” AA member. For the audio PSAs they have a catchy title for that specific sound-bite to hopefully gear to someone’s individual need. Whether it be “Drinking was no fun for me”, “All of a sudden, everything got crazy”, or “We’re all in this together”, one of these titles will ideally reach out to someone. In addition to these titles, they have a description of the person talking and have people of all ages, ethnicities, genders, etc. speak about their problem with alcohol. I think these PSAs are a great way for AA to advertise itself to the public.